Lotterywest

35 years of Scratchies

TV I print I radio I digital

Scratch'n'Win was turning 35 years old and to celebrate they released a brand Scratchie with a very special second change draw. We wanted to celebrate the new ticket, the anniversary while also reminding people of how good it can be when you get a second chance.

CREDIT: Client: Lotterywest Brief: Product launch Agency: Longtail. TVC Production: Kick Films Director: Paul Komadina CGI and Post: Sandbox Radio Record: Soundbite Art Direction: Michael Gatt & Stephen Hansen Poster and Design: Longtail