Lotterywest

Scratchie, Scratchie

TV I print I radio I social

Lotterywest wanted to promote their new 'Scratchie' scratchie which was aimed at a younger audience, the ticket was designed to be as easy to play as possible. Michael helped art direct an integrated campaign that took advantage of the simple game-play by creating the simplest script possible.  

CREDITS: Client: Loterywest Brief: Product launch TVC Production Company: Penguin Empire Director: Robert Forsyth Audio Production: Cue Sound Art Director: Chris Andrawes & Michael Gatt Copywriter: Thomas Bradbeer Design: Michael Gatt